If you’ve shopped for specialty coffee lately, you’ve probably noticed the rise of soft, velvety coffee bags lining retail shelves. These soft touch or soft-tique bags provide a luxurious texture thanks to a special film coating applied during the manufacturing process.

What is Touch Film Material?

Touch film is a type of packaging film that has a velvety soft, matte finish. It gets this plush feel from a specialized coating on one or both sides of the plastic film. The soft touch coating creates a smooth, velvet-like texture that is appealing to the touch.

The soft touch effect can be applied to various plastic films like polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), and others. The coating adds a tactile element that makes packaging stand out on crowded store shelves.

Benefits for Coffee Packaging

For coffee roasters and brands, using soft touch film for packaging offers several advantages:

Elevated Look and Feel: The velvety matte finish gives coffee bags an upscale, premium aesthetic that catches the eye and enhances the sensory experience.

Slip Resistance: Matte soft touch films reduce slip and improve grip, allowing coffee lovers to grasp and carry the bags with ease.

Scuff Resistance: The coating resists scratches and scuffing better than glossy finishes, keeping bags looking fresher for longer.

Printing Capabilities: Soft touch films can be printed using various methods like flexography, rotogravure, and digital to achieve vibrant branding designs.

Beyond just looking good, the soft texture of the packaging creates an engaging tactile experience for consumers before they even open the bag. This multisensory appeal can strengthen brand loyalty and recognition.

As specialty coffee culture grows, soft touch films allow coffee roasters to package their premium products in bags that look sophisticated and feel luxurious to the touch. With their eye-catching appearance and velvety handfeel, these plush coffee bags aim to elevate the entire unboxing experience.